RANDOM FLAG GENERATOR
Will Mower
2025

This is a generative art project that examines the fixed nature of flag iconography and the symbolic associations we attach to their designs.

Using a basic set of design rules governing colour, shape and layout the code generates flags at random. Each flag is then arbitrarily assigned to a “collective identity” and paired with a randomly selected description drawn from a curated list.

By decoupling design from meaning, the project invites reflection on how we construct relationships between symbols and ideas.

willmower.com / @will.mower